Auction 101 – Our Flagship Course

Curriculum & Objectives

The European Auction Academy offers a course in auctioneering and auction sale management known as the Auction 101 Course.

It is a comprehensive 83-hour course designed to teach students the skills and abilities essential to acting as an auctioneer, conducting auctions and operating an auction company. Graduates of the course will be able to communicate and interact with the public in conducting auctions with an emphasis on professionalism and ethics in accordance with regulations and auction laws. They will learn how to conduct themselves as an auctioneer in performing the auction chant and other basic auctioneer duties.

In addition, they will learn to initiate seller contact, market, set-up, contract, settle, collect sales tax, maintain auction sale files and perform sale management skills for a variety of types of auction sales. Graduates of this program may find entry-level employment at an auction house, antique auction gallery, auto auctions, for a general auctioneer or may choose to start their own business.

“AUCTION 101 IS A COMPREHENSIVE COURSE IS DESIGNED AND PERFECTED TO INTRODUCE STUDENTS TO THE AUCTION INDUSTRY AND HELP THEM DEVELOP AN AUCTIONEER CHANT AND UNDERSTAND ALL ASPECTS OF CONDUCTING AUCTIONS.”

– CEO & INSTRUCTOR DENIS A. BARRETT

What We Cover

Your 83 Hours of Professional Instruction and Training Covers

  • Developing Your Auction Chant and the Art of Bid Calling
  • The History of the Auction Profession
  • Getting Started As An Auctioneer
  • Voice Control and Breathing Correctly
  • Professionalism
  • Ethics – Personal and Professional
  • Salesmanship & Public Speaking
  • Stage Presence and Working in Front of Large Audiences
  • Overcoming Stage Fright
  • Personal Image
  • Effective Body Language
  • How to Become A Champion Auctioneer
  • How to Find Auctions
  • How To Contract An Auction
  • Methods of Sale – Absolute vs. Reserve
  • Working As a Ring Man and Becoming A Great Bid Spotter
  • Proper Use of a Sound System
  • Working With a Microphone
  • Advertising & Marketing Your Auctions & Yourself
  • Auction Sale Management
  • How to Manually Clerk An Auction
  • How to Cashier An Auction
  • Bookkeeping & Record Management
  • Computerized Clerking & Cashiering
  • Collecting and Filing Sales Taxes
  • Dealing with Liens & Taxing Entities
  • The Latest Auction Technology
  • Auction Laws & Licensing
  • Auction Regulations
  • Issues Related to Hazardous Waste
  • Conducting Appraisals and Asset Valuations
  • Real Estate Contracts and Titles
  • Professional Auctioneering Associations. 

 

Special Classes / Events:

    • CONFIDENCE BUILDING
    • AUDIOVISUAL TRAINING
    • PUBLIC STUDENT AUCTION
    • BEHAVIOURAL SKILLS

 

Auction Manual

A comprehensive auction manual with techniques and reference material for pre-study and post-graduation reference.

Course Cost

The total tuition for The European Auction Academy is €1,495.00. This total includes the €100.00 practice guide and audio and a €200.00 registration fee. The tuition balance of €1,195.00 is due upon entering the school and executing the Enrollment Contract. The €100.00 for the practice guide and audio is not refundable once a student receives the materials. If at any time after payment of the enrollment fee and prior to the first day of class a student decides not to attend, a full refund of the €200.00 registration fee will be made to the student within thirty (30) days of giving written notice to the school.

All students are required to purchase the practice guide and audio prior to entering the school so that they may have a chance to review the materials and practice in preparation for class.

The European Auction Academy accepts payment by cash, cheque, debit or credit card or electronic fund transfer.

The school does not have a policy for financing tuition and fees.

Entry Requirements 

Credit for Previous Education, Training or Experience

The school will review any previous training, education and experience submitted with proper documentation. The school may grant credit for training, education and experience that is directly related to the course of instruction.

Length of Term

The European Auction Academy class term is an eight-day course starting on a Friday. The intensive training begins at 8:00 a.m. each morning and continues until 7:00 p.m. each evening, with the exception of the last day, Friday, when class is dismissed at 6 p.m. There is a one-hour lunch break each day and a ten-minute break each hour.

The European Auction Academy employs a team of professionals to teach the course who will be very interactive with the students during the entire session. Students will receive a total of 83 hours of intense auctioneering instruction and training.

Satisfactory Progress

Students attending The European Auction Academy will be graded on attendance, conduct, ability to sell, participation in the classroom and overall comprehension of the material presented. A pleasing and professional manner at all times. Professional attire must be worn, at all times. We acknowledge that this may be uncomfortable at times, however, this is ultimately a training course and success is not always comfortable. A progress report will be issued to each student at the end of the fourth day of class.

A student must receive a score of 50 or above to receive a satisfactory mark. Should a student show unsatisfactory progress at that time, which is defined as any one or more of the following:

  1. Scoring 49 or below on the Progress Report
  2. Three or more unexcused tardies
  3. Unacceptable conduct such that it disrupts the class and is detrimental to the learning environment of other students as determined by the School Director.
  4. Lack of participation in the classroom that directly impacts the aability to progress in learning the basic auction chant as determined by the School Director, then in such event the student will be placed on probation until the end of the sixth day of class.
    If, at this time, the student continues to show unsatisfactory progress the student will be dropped from the program. Should the school Director determine that the student will benefit from repeating the course during a future session, the student will be permitted to do so at no additional charge; however, students terminated for unsatisfactory progress cannot be readmitted to the class for a minimum of 9 months.

In order to receive a final grade of Satisfactory (S), all students are required to have received a grade of satisfactory on the progress report issued on the fourth day of class; or in the event that a student is placed on probation, the student must have demonstrated satisfactory progress by the end of the sixth day of class; and students must also score a grade of 75 or higher on the final written examination given on the last day of class. A Certificate of Completion will be awarded to those students receiving a final mark of Satisfactory (S).

Any student that has paid his/her full tuition and must withdraw for an appropriate reason unrelated to the student’s academic status may receive a grade of incomplete. In such an event, the student will be allowed to re-enrol in the program during the 12-month period following the date the student withdraws and complete those incomplete subjects without payment of additional tuition.

Additional Placement & Assistance help:

Most students who attend an auction school already have a good idea about which area of the auction business they plan to pursue. The European Auction Academy includes course work that covers how to find employment in the auction industry and in the field of sale management. As in many businesses – confidence, ambition, desire and determination, as well as the individual’s energy level and effort put forth will determine each student’s success or failure.

The European Auction Academy is willing to recommend and furnish references whenever possible and will provide you with a Media Release form that you can complete and send out to social media and to the newspapers in your area announcing your graduation and your availability as an auctioneer. There is no extra charge for these services.

Our Core Venues

The European Auction Academy is located in Cork City, Ireland with our class sessions held at the nearby Radisson Hotel/Conference Centre, Cork International Airport (we also use similar well-appointed Hotel/Conference Centre Conference facilities, throughout Europe).

We are also excited because all our venues are able to offer on-site lodging for our students meaning no fuel expense or traffic. In addition, we have arranged discounted rates for our students at all our venues. To avail of this discounted rate be sure and mention the European Auction Academy when making your reservation.

*Reservations should only be made upon receiving written confirmation of enrollment from the European Auction Academy.